THE EDITOR : Jim Heimann is the Executive Editor for TASCHEN Americ A cultural anthropologist, historian, and an avid collector, h has authored numerous titles on architecture, pop cultur and the history of Los Angeles and Hollywood, includin TASCHEN's Swfing, Los Angeles. Portrait of a City, Californ Crazy and theAll-AmericanAds series. THE AUTHOR : Steven Heller, co-chair of the School of Visual Arts MFA Design/ Designer as Entrepreneur program, writes "The Daily Heller" for printmag.com and is author or editor of more than 190 books on graphie design, editorial illustration, and political art.