The Ride of a Lifetime - Lessons Learned from 15 Years as CEO of the Walt Disney Company (Broché)

Robert Iger became CEO of the Walt Disney Company in 2005, during a difficult time. Competition was intense, and technology was changing faster than ever before in the company's history. The only thing that mattered was the future, and Iger believed he had a clear idea of the direction Disney needed to go. It came down to three ideas : 1) Create high-quality content. 2) Adapt to technology instead of fighting it.
And 3) Think bigger—globally—and turn Disney into a stronger international brand. Fourteen years later, Disney is the largest, most respected media company in the world. counting Pixar, Marvel. Lucasfilm, and 21st Century Fox among its properties. Now Iger shares the lessons he's learned along the way—taking big risks in the face of historic disruption, inspiring the people you lead, and doing it with fairness and by communicating principles clearly.
This book is about the relentless curiosity that has driven Iger for forty-five years, since the day he started as a studio supervisor at ABC.