Organizational Creativity - A Practical Guide for Innovators & Entrepreneurs (Broché)

Organizational Creativity : A Practical Guide for Innovators & Entrepreneurs by Gerard J. Puccio, John F. Cabra, and Nathan Schwagler is a compelling new text designed to transform the reader into a creative thinker and leader. Arguing that creativity is an essential skill that must be developed, the authors take a highly practical approach, providing strategies, tools, and cases to help readers hone their creative abilities.
Whether students are preparing to become entrepreneurs or to work in an established firm, this text will help them survive and thrive in an era of innovation and change. Key features - A Knowing-Doing-Being learning model in every chapter moves the reader through the process of understanding knowledge, learning how to apply knowledge, and making knowledge a part of his or her make-up. Each section concludes with an appropriate learning activity to encourage readers to interact with and apply the material in the book.
Original case studies at the end of each chapter show readers how developing individual creativity can translate into organizational success. The cases range from well-known contemporary brands to individual innovator success stories and from large, successful organizations to community-based innovation initiatives. Debrief questions following each case provide an opportunity for the reader to test his or her understanding of the concepts taught in that chapter and provide instructors with a framework for group discussion.
Thought Bubbles in every chapter invite readers to directly interact with the concepts presented in the book and to practice one of the creativity skills taught in the chapter. Readers consequently make connections and then tune into their own creative thinking. An engaging and conversational writing style stimulates thinking, reflection, and growth in the reader by making him or her feel as though the authors are having a conversation with the reader.