Kris Duggan et Kate Shoup - Business Gamification For Dummies.

Business Gamification For Dummies (Broché)

Name: Business Gamification For Dummies
Price: 21.5 EUR
Availability: Instock
Author: Kris Duggan
ISBN: 9781118466933

Edition en anglais

Kris Duggan, Kate Shoup

Wiley
Paru le : 08/02/2013

Interested in improving customer loyalty, engagement, and retention ? This expert guide to business gamification explains how to apply the principles... > Lire la suite

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Interested in improving customer loyalty, engagement, and retention ? This expert guide to business gamification explains how to apply the principles of this strategic concept to your own business model to entice and retain customers in any web- or app-based experience. If you're interested in learning more about this exciting and innova-tive business strategy, Business Gamification For Dummies has you covered.

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Auteurs

Date de parution : 08/02/2013
Editeur : Wiley
ISBN : 978-1-118-46693-3
EAN : 9781118466933
Format : Grand Format
Présentation : Broché
Nb. de pages : 290 pages
Poids : 0.422 Kg
Dimensions : 18,8 cm × 23,3 cm × 1,8 cm

À propos des auteurs

Résumé
Fiche technique
Auteurs

Kris Duggan is a thought leader of innovative ways to incorporate game mechanics and real-time loyalty programs into web and mobile experiences. Kate Shoup has written more than 25 books, has co-written a feature-length screenplay, and worked as the sports editor for NUVO newsweekly.

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