In Accelerating Customer Relationships, a world-renowned CRM expert shows you how to build knowledge "InfoStructures" that deliver breakthrough profitability... > Lire la suite
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In Accelerating Customer Relationships, a world-renowned CRM expert shows you how to build knowledge "InfoStructures" that deliver breakthrough profitability and customer loyalty. Ron Swift walks you step-by-step through integrating all customer "touchpoints'': retail sites, the Web, call centers, branches, telemarketing, direct mail, Internet portals, and beyond. Swift covers every aspect of enterprise-wide relationship management-strategies, processes, platforms, software, database, methodologies, partnerships, channels, and more. Through practical examples and case studies, you'll discover how to:
- Identify your most profitable customers and find more just like them
- Shorten your sales cycle by anticipating customer needs and desires
- Manage your channel partnerships and all relationships more profitably
- Maintain customer privacy and confidentiality while benefiting from profiling
- Calculate the economic value of customer relationship management
- Discover the key factors that make or break CRM and I/S projects
The high-value, loyal customer is the No. 1 focal point for growth organizations worldwide! Today's relationship technologies give you an unprecedented opportunity to strengthen and deepen the customer relationships you care about most. This is the key-and the edge-to 21st century success for most businesses. Let Ron Swift show you how to do it-before your competitors do!
RONALD S. SWIFT is Vice President, Customer Relationship Management Solutions, NCR Corporation, the world's leading supplier of Relationship Technologies that expand and enhance relationships with thousands of clients.
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