Summary: Guerrilla Marketing Goes Green - Review and Analysis of Conrad and Horowitz' Book (Broché)

The must-read summary of Jay Conrad Levinson and Shel Horowitz's book : "Guerrilla Marketing Goes Green : Winning Strategies to Improve Your Profits and Your Planet". This complete summary of the ideas from Jay Conrad Levinson and Shel Horowitz's book "Guerrilla Marketing Goes Green" shows how ethical marketing not only feels better but, in today's economy, it works better as well. In their book, the authors explain how green guerrilla marketing is based on four indispensable pillars : sustainability, quality, integrity and honesty.
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