Netmums was founded in 2000 by former marketing director Siobhan Freegard after the birth of her second child. It began in her local Harrow community but membership increased rapidly and branches of Netmums have been formed all over the UK. Patrons are Dame Anita Roddick and John Bird MBE. Judith Wills is a mother of two and the author of The Food Bible, The Children's Food Bible and Everyday Eating for Babies and Children.
Her books have been translated into more than 20 languages across the world, and have appeared in the bestseller lists in countries including France, Italy, Finland, Germany and Canada.
Hollie Smith's background is in women's weekly magazines, specialising in parenting and health. She spent four years as a commissioning editor for Woman, and has also written for Best, Red, Family Circle, the Daily Mail, the Express, the Mirror and the Times.