What Would Google Do? - Reverse-Engineering the Fastest Growing Company in the History of the World

"Eye-opening, thought-provoking, and enlightening."-USA Today"An indispensable guide to the business logic of the networked era."-Clay Shirky, author of Here Comes Everybody"A stimulating exercise in thinking really, really big."-San Jose Mercury NewsWhat Would Google Do? is an indispensable manual for survival and success in today's internet-driven marketplace. By "reverse engineering the fastest growing company in the history of the world, " author Jeff Jarvis, proprietor of Buzzmachine.com, one of the Web's most widely respected media blogs, offers indispensible strategies for solving the toughest new problems facing businesses today.
With a new afterword from the author, What Would Google Do? is the business book that every leader or potential leader in every industry must read.