What Makes You Tick? - How Successful People Do It--and What You Can Learn from Them

Michael J. Berland is an internationally recognized strategic adviser and communications consultant and an expert in how people think and behave as consumers, voters, and decision makers. As a leader in Penn, Schoen & Berland Associates, the top research-based strategic political and corporate communications company, he directed studies and campaigns for the world's leading brands, blue-chip companies, political candidates, and entertainment clients in more than eighty countries on six continents.
He lives outside New York City with his wife and two children. Douglas E. Schoen has been a Democratic campaign consultant for more than thirty years with his firm Penn, Schoen, and Berland Associates. He lives in New York City.