The Tao of Pricing

Name: The Tao of Pricing
Price: 6.99 EUR
Author: Marlene Jensen
ISBN: 9781735581545

Edition en anglais

Marlene Jensen

JGF Press
Paru le : 29/12/2019

Pain-free pricing strategy77 pricing "parables" such as: "Know your customers. If a man known for his cheapness buys from you... raise your prices immediately."... > Lire la suite

6,99 €

E-book - ePub

Vérifier la compatibilité avec vos supports

Pain-free pricing strategy77 pricing "parables" such as: "Know your customers. If a man known for his cheapness buys from you... raise your prices immediately." "This book makes pricing so much fun, you might not realize how much you're learning!" -- Bob Bly, author of Fool-Proof Marketing "This book can protect you from pricing mistakes that can devalue your company." -- Roland A. DeSilva, Oaklins DeSilva+Phillips "Both experienced and novice marketers will profit from this book." -- Dr.
Ron Drozdenko, Chair, Marketing Department, Ancell School of Business, WCSU

Fiche technique

Résumé
Fiche technique
Auteur

Date de parution : 29/12/2019
Editeur : JGF Press
ISBN : 978-1-7355815-4-5
EAN : 9781735581545
Format : ePub

Caractéristiques du format ePub
- Protection num. : pas de protection

À propos de l'auteur

Résumé
Fiche technique
Auteur

Biographie de Marlene Jensen

Marlene Jensen's Everything Aging book started with a blog she launched (SeniorDefender.net) in 2017. She was 70 years old and shocked, worried and appalled at this aging stuff she was suddenly facing. Previously Jensen was a: VP Publisher at CBS A consultant on marketing at ABC, Food Network, etc. An entrepreneur - with dozens of startups launched A professor of marketing and pricing at Lock Haven University (now emeritus). Jensen is also the author of four books on pricing strategy. In her "retirement" she continues her blog, offers courses on pricing strategy, and offers free advice to would-be entrepreneurs - through volunteering with SCORE and through her free website Help4Entrepreneurs.com Sadly, none of the above has prepared her for the onslaught of marketers who now think her daily interests/needs consist solely of hearing aids, wheel chairs, adult diapers, medi-alert buttons, medications, and bath tubs you walk into.