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The creative economy

2nd edition

Edition en anglais

  • PENGUIN

  • Paru le : 07/11/2013
Creativity is the fastest growing business in the world. Companies are hungry for people with ideas - and more and more of us want to make, buy, sell... > Lire la suite
9,49 €
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    • Penguin Books - 07/11/2013
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Creativity is the fastest growing business in the world. Companies are hungry for people with ideas - and more and more of us want to make, buy, sell and share creative products. But how do you turn creativity into money? In this newly rewritten edition of his acclaimed book, leading creative expert John Howkins shows what creativity is, how it thrives and how it is changing in the digital age. His key rules for success include:Invent yourself.
Be unique. Own your ideas. Understand copyright, patents and IP laws. Treat the virtual as real, and vice versa. Learn endlessly: borrow, reinvent and recycle. Know when to break the rules. Whether in film or fashion, software or stories, by turning ideas into assets anyone can make creativity pay.

Fiche technique

  • Date de parution : 07/11/2013
  • Editeur : PENGUIN
  • ISBN : 978-0-14-197704-1
  • EAN : 9780141977041
  • Format : ePub
  • Nb. de pages : 304 pages
  • Caractéristiques du format ePub
    • Pages : 304
    • Protection num. : Contenu protégé

À propos de l'auteur

Biographie de John Howkins

John Howkins is Deputy Chairman of the British Screen Advisory Council and has worked as a consultant for Time Warner, ABC, IBM and many other companies and institutions. His previous publications include UNDERSTANDING TELEVISION, MASS COMMUNICATIONS IN CHINA and NEW TECHNOLOGIES, NEW POLICIES.
John Howkins - The creative economy.
The creative economy 2nd edition
9,49 €
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