Small Island Big Business – The Insider's Guide to Success in the British Market

Do you want to grow your business in Britain?You speak English, but that's only half the battle. To really succeed in Britain, you also need to think like a native and get to grips with our small but feisty island. If you're frustrated because you're not getting the straight answers you need - and more importantly the sales you know are possible - this is the book for you. It's the insider's guide to doing business with the Brits.
Born and bred in England yet with international experience and language skills (gasp!), my foreign colleagues claimed me as one of their own. They called upon me to explain British behaviour, our hidden messages, and how to cope with our cultural oddities. You'll find all that and more - applied to your business - inside this book. Getting a bigger share of the British market despite budget cuts, Brexit and regulatory nonsense means refining your export approach.
Focusing on effective strategies and knowing the cultural shortcuts will save you time and money, and will grow your business in Britain. Do you want a business strong enough to sail through the choppy waters of the English Channel?Take the easier and more profitable path to success in Britain with Small Island, Big Business.