Biographie de Lauren Hirsch Williams
As a business professional, Lauren worked extensively in understanding how consumers think and buy. She spent nearly a decade working at PepsiCo handling Worldwide Advertising and Consumer Communications on all the Frito-Lay brands. This means she was involved in advertising, promotions, PR, branding, and customer insights on some of the most well-known brands in the world. Her work included business communication strategies and processes in over 40 countries on over 100 brands, including being part of the pioneering team that developed brand integration in film and TV as we know it today.
She went on to work with entrepreneurs all over the world, in industries as diverse as home furnishing, gaming, food and artificial intelligence.
Her new book "One Sense Ahead" pulls from her work in large corporations as well as one-person startups. She's been in thousands of pitch meetings and seen what works with influence and persuasion, and what doesn't, and is now passing along that information to readers.
Lauren created a simple protocol for professionals to help them skip many of the unnecessary and costly mistakes they make in meetings when growing their business. She teaches people how to be empowered to WIN THE ROOM every time they enter a meeting.
Overcoming her own obstacles from 15 years of being misdiagnosed on a medical condition which led to almost complete incapacitation, Lauren went on the build a 7-figure business in two years using the protocol she shares in her newest book.