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Biographie de Richard Schuldt Sr.

Richard Schuldt was born in the Midwest. Richard started his career in sales selling Electrolux vacuum cleaners door to door at the age of eighteen. Luckily, he was living at home at the time, or he may have starved to death. After deciding that selling was not for him, he started college. After receiving BA and MA degrees in education, he entered the teaching profession. After seven years and four children, he soon realized that without working two part-time jobs seven days a week, along with his teaching, he could not support his family on a teacher's salary. Fortunately, one of his part-time jobs was working in the garden center at a Woolco department store.
His job was to help customers find what they were looking for. It was here he discovered he could not only help customers find what they were looking for but also help them decide which product to buy. It soon became a game of closing the sale or having the customers continue shopping. The bottom line was he still got paid whether the customer bought or walked. After honing his closing skills, he took a part-time job at a large major appliance store where he was paid on commission.
After nine months of part-time work, the owner asked Richard if he would consider becoming a manager of one of his stores. Giving up his teaching position-but not the ability to teach-Richard took the offer. Richard has hired and trained salespeople on how to close sales on a retail sales floor for the past thirty-seven-plus years. With retirement Richard decided that he still has a need to teach, and since selling was his expertise, he decided to write this book, giving his insight on how to close sales on a retail sales floor.