Modern Marketing Architecture. The Official FAPI Marketing Framework™ Guidebook - 2023 Edition

It may sound like a cliché to say that marketing is a rapidly-changing and evolving discipline. However, changes in technology, consumer attitudes, and the regulatory environment of the last ten years have had profound implications on the industry; and to say that marketing has been revolutionized is no understatement. The FAPI Marketing FrameworkT is a sequential marketing planning and management methodology designed to guide leadership teams through the process of building and organizing high-performing marketing functions in companies of all sizes.
Learn how to manage your marketing operation using the FAPI Marketing FrameworkT, with over thirty diagrams, real-life cases, and examples-starting from Framing your strategic marketing to creating your marketing Architecture, controlling marketing Production, and acting on Marketing Insights.