From One Artist To Another: Online Marketing Advice For Artists

Follwing his earlier sucessful edition The Ultimate Guide To Selling Art Online, author Marques Vickers' newest release is an updated reference source for artists enabling creative entrepreneurs to maximize the expanding sales capabilities of the Internet. This edition details important exposure strategies, existing and emerging sales opportunities and valuable promotional outlets. Over 500 useful reference websites are provided referencing art marketing, website design, sales and promotion outlets.
From One Artist to Another stresses the importance and urgency of cultivating a vibrant social media presence via active postings and participation with content, social networking and weblog websites. These activities supplement an artist website with videos, feedback capabilities and resources to cultivate new and return buyers. The book stresses the importance of personalization and an artist's articulation of their creative vision.
Practical firsthand advice and supplementary consulting sources are offered on every aspect of website design, effective promoting through media exposure, direct mail and the cultivation of a potential and existing client base to establish long-term sustainability. Concrete and instructive sales advice is provided on the most direct online sources available today for artists including online art galleries, eBay, Amazon and Etsy marketplace stores, auction houses, design industry outlets and barter exchanges.
A chapter stresses alternative income sources including giclée reproductions and licensed art images. CONTENTS:What Art Selling Outlets Are Profiting By Online SalesThe New Gallery Business Model For Selling OnlineBreaking Into The Art World's Closed CircleGlobal Selling OpportunitiesChapter #1 A Fresh Dependency and Integration of Social MediaHow to Personalize Social Media Follow-UpThe Three Categories of Social Media Best Suited For ArtistsChapter #2 An Artist's WebsiteAttractive PackagingYour Role in Creating The Design ConceptDesigning and Personalizing Your Own WebsiteEvaluating Your Website HostMemorable Domain NameClarity of VisionMake Your Site Simple to NavigateHow The Cellular Phone and Tablets Affects Website LayoutsChapter #3 Drawing Traffic To Your Social Media Pages and WebsiteQualifying Your Website ViewersSearch Engines and IndexesWhere and How Often Should You Submit Your Website PagesBuying Traffic and Ad Words ProgramsChapter #4 Who Buys Art? Online Art Gallery Sales OutletsIdentifying Primary Buyer GroupsRepeat Art BuyersChapter #5 Cultivating Media Exposure and Email MarketingStrategies For Sending Out Press ReleasesBulk Email Press ReleaseSpecific Media Submission GuidelinesDirect Mail and Permission Based Email Selling ListsChapter #6 Alternative Income SourcesGiclée Print TechnologySelf-PublishingLicensing OpportunitiesChapter #7 Selling Via eBay, Etsy and Amazon MarketplacesChapter #8 Consigning and Selling Through Auction HousesThe Process of ConsigningGrowing Role of Auction HousesChapter #9 Barter Exchanges and Cashless TransactionsTrading Fine ArtInternet-based BarterJoining A Barter ExchangeReference Category ListingsArt Industry Mailing Lists.
Art Weblogs, Artist Website and Portfolio Services, Social Media Marketing, Barter Trade Exchanges, Bulk Email Services, Content Community, Currency Converters, Digital Encryption Technology, Domain Name Brokers, Domain Registration Services, E-Commerce Shopping Carts, Social Networking Websites, Fine Art Marketplace Websites (Painting, Drawings, Sculpture, Photography, Handcrafts, Fashion and Jewelry), Press Release Services, Search Engines, Weblog, Website Design Software, Host Comparisons, Website Hosting, Translators ...