100 More Things Every Designer Needs to Know About People (Broché)

The Brain Lady is back with 100 more must-read insights into what motivates people's behavior and how you can use that knowledge to improve your design work. Thousands of designers, marketers, and product managers have already come to rely on the original 100 Things Every Designer Needs to Know About People as a go-to guide on how to use the latest findings in psychology and neuroscience to create better websites, applications, products, and brands.
Research hasn't stopped since the book was written, and new design challenges have emerged. 100 MORE Things Every Designer Needs to Know About People continues the journey into human psychology, neuroscience, and brain research to provide you with bite-sized, practical advice you can use to create intuitive and engaging work that resonates with how people really behave. Learn to increase the effectiveness of your websites, applications, designs, and products by finding the answers to questions like these : - How do you grab and hold a viewer's attention in a video ad ? - How much text on a screen do people actually read ? - What one simple thing can you do to enhance the believability of your content ? - When is it better NOT to give your audience choices ? - Why does laughing enhance learning for kids ? - Do certain fonts help people learn information better ? - Where is the worst spot on a smartphone screen to place frequently used controls ? - What's the best way for people to process big data ? - These are just a few of the questions that Susan explores in this deep-dive exploration of what makes people tick.