Luxury & Digital - The New Frontiers of Luxury (Broché)

No doubt the digital disruption enforced by the pandemic - with its closed shops and empty streets - will be remembered as an unprecedented turning point for luxury brands. Farewell to the brick-and-mortar model, long live Web3 and its new territories : IA, Metaverse, NFTs and blockchains ! The moment was exhilarating, the rebound and resilience of the market spectacular. Luxury brands set sail in pursuit of their exiled online customers and got the lead out.
This meta-luxury ambition has a lot to offer, new practices and ideas are emerging every day and the touch points are multiplying, creating a wealth of opportunities. This Luxury 3. 0 advocates for a more personalised, fluid, intuitive but also engaged, sustainable and transparent customer experience. These demands are the new performance indicators for luxury brands. Published in English for the first time, Luxe & Digital brings together the views and expertise of the largest panel of digital and luxury giants ever assembled to date.
Their objective is twofold : to guide you through the new digital frontiers, and to invite the luxury sector to be resilient in the face of today's and tomorrow's digital transformations.