Understanding Digital Marketing (Broché)

The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information, but how we interact and communicate with one another on a global scale. One of the bestselling books in the industry, Understanding Digital Marketing is a practical, no-nonsense guide to online marketing, the rules of new media and understanding the new generation of digital consumers.
Clear, informative and entertaining, it demonstrates how to harness the power of digital media and use it to achieve the greatest success in business. This fourth edition has been thoroughly revised to cover the latest industry developments. Including new chapters on native advertising, the internet of things and video marketing, it also contains a wealth of expert contributions from a wide range of individuals and organizations.