Bernard Ullien is Assistant Professor at the University of Bordeaux, specialising in industrial economics. Since 2006, he has been Director of GERPISA, an international network (or social science research specialising in the automotive industry and based in Cachan al the Ecole Normale Supérieure. Yanninck Lung is Professor in Economics at the University of Bordeaux and has supervised a number of international scientitic projects analysing mutations in the automotive industry.
With Bernard lullien, he has already published a book entitled, Industrie automobile : la croisée des chemins. Christophe Midler is the Ecole Polytechnique 's Director, Management Research Centre and Professor responsible for the Chair in Management and Innovation. With research interests focusing on corporate innovation strategy and management, he has published a number o( texts and articles in this area, notably L'auto qui n'existait pas (Dunod, 2004).