Philip Kotler et Veronica Wong - Principles of marketing.

Principles of marketing (Broché)

Name: Principles of marketing
Price: 78.9 EUR
Availability: Instock
Author: Philip Kotler
ISBN: 9780273684565

Philip Kotler, Veronica Wong, John Saunders, Gary Armstrong

Pitman Publishing
Paru le : 01/12/2005

Classic and authoritative, Principles of marketing? Fourth European Edition remains on the cutting edge of contemporary marketing. Kotler, Wong, Saunders... > Lire la suite

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Classic and authoritative, Principles of marketing? Fourth European Edition remains on the cutting edge of contemporary marketing. Kotler, Wong, Saunders and Armstrong have delivered a fresh, practical, managerial approach to the subject. Top gurus in their field, the team brings to this new edition great features and content, which include : Rich topical examples and applications explain the major decisions marketing managers face, Completely revised and updated Prelude Cases, Marketing Insights and Concluding Concept cases that reflect the growing influence of e-commerce, Enhanced full colour adverts, tables and figures highlight key ideas and marketing strategies.