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Nudge - Improving Decisions About Health, Wealth, and Happiness (Relié)

Edition en anglais

  • Yale University Press

  • Paru le : 01/01/2008
A groundbreaking discussion of how we can apply the new science of choice architecture to nudge people toward decisions that will improve their lives... > Lire la suite
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A groundbreaking discussion of how we can apply the new science of choice architecture to nudge people toward decisions that will improve their lives by making them healthier, wealthier, and more free. Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we all are susceptible to various biases that con lead us to blunder.
Our mistakes make us poorer and less healthy; we often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family, and even the planet itself. Thaler and Sunstein invite us to enter an alternative world, one that takes our humanness as a given. They show that by knowing how people think, we can design choice environments that make it easier for people to choose what is best for themselves, their families, and their society.
Using colorful examples from the most important aspects of life, Thaler and Sunstein demonstrate how thoughtful "choice architecture" can be established to nudge us in beneficial directions without restricting freedom of choice. Nudge offers a unique new take - from neither the Ieft nor the right - on many hot-button issues, for individuals and governments alike. This is one of the most engaging and provocative books to corne along in many years.

Fiche technique

  • Date de parution : 01/01/2008
  • Editeur : Yale University Press
  • ISBN : 978-0-300-12223-7
  • EAN : 9780300122237
  • Format : Grand Format
  • Présentation : Relié
  • Nb. de pages : 293 pages
  • Poids : 0.595 Kg
  • Dimensions : 16,0 cm × 24,0 cm × 2,5 cm

À propos des auteurs

Richard H. Thaler is Ralph and Dorothy Keller Distinguished Service Professor of Behavioral Science and Economics, and Director of the Center for Decision Research, Graduate School of Business, University of Chicago. He is also research associate at the National Bureau of Economic Research. Cass R. Sunstein is Karl N. Llewellyn Distinguished Service Professor of Jurisprudence, University of Chicago Law School and Department of Political Science.
Richard H. Thaler et Cass Sunstein - Nudge - Improving Decisions About Health, Wealth, and Happiness.
Nudge. Improving Decisions About Health, Wealth, ...
22,90 €