Misbehaving - The Making of Behavioral Economics (Broché)

Misbehaving is Richard H. Thaler's arresting, frequently hilarious account of his struggle to bring economics back down to earth - and transform the way we think about ourselves and our world. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, this "founding father" of behavioral economics (Chicago Tribune) opens up new ways to look at everything from household finance to TV game shows, the NFL draft, and businesses like Uber.
Misbehaving reveals how the study of human miscalculations can help us make smarter decisions in our lives, our businesses, and our governments.